Ltd. was established in 2007, located in Xiamen, the company has a modern office environment and laboratory, and more than 10,000 square meters of production workshops, warehouses, specializing in the development, design, production and sales of home bathroom gift set products. The company mainly produces bath, perfume, cream, skin care and other series of cosmetic products.

    The company has always adhered to the corporate philosophy of "integrity-based, diligence-based" and "innovation" as the soul of enterprise development, establishing a quality inspection and monitoring system and formulating management systems and job responsibilities to form a management system. Adhering to the belief of "integrity-based, quality first", we will improve and innovate our products to meet the needs of customers.

Enterprise culture concept

Vision

To be the world leader in health industry chain

Mission

With high quality products and professional services, let thousands of families enjoy a happy life

Enterprise purpose

Science and technology as the core, quality as life, development and innovation, cooperation and win-win

Management tenet.

Honesty and pragmatism, integrity and gratitude

Sharing and sharing, unity and efficiency

Diligence and hard work, learning and innovation
 

Service tenet

Craftsman focus on professionalism, sincerity, goodness and perfection

III. Development history

Ltd. was established in Xiamen in January 2007.

In 2008, the company built a factory in Xiamen, and the "Aulier Industrial Park" was established.

In 2012, Ganzhou Aulier factory was officially put into production.

In June 2013, Harding Baby series products were launched.

In October 2013, the company set up the domestic business division to officially enter the domestic market.

In 2019, Mama Nia postnatal repair chain, a brand of AUREL, was established.

In December 2019, Hamm Baby series products were launched.

In January 2020, Harding Baby formula was newly upgraded.

Four, brand philosophy

Harding Baby upholds the concept of natural nurturing of the first born. Develop a series of skin care products suitable for babies

V. Skincare philosophy

Advocate pure skin care, uphold the principle of giving babies healthy and pure care. Follow the "8 no-add"!

Sixth, products and services

Its products are divided into: Coenzyme Q10 skin care series, Coenzyme Q10 shampoo series, efficacy series, home cleaning series, toning series, summer mosquito repellent series, etc. [2] 

Harding Baby: Harding Baby is a brand of Xiamen Aulier Daily Chemical Co.  The brand is mainly based on coenzyme Q10 combined with plant extracts. Suitable for 0-12 years old infant skin care, focus on creating a full range of care brands suitable for domestic babies.
Hamm Baby: natural and healthy, green and organic, bioactive, plant fruit as the production concept of the enterprise.

Mama Nia: set shaping, facial beauty, breast care, intimate maintenance, psychological guidance as the main line. We provide guidance and services related to slimming and body shaping. And adhere to the "natural-based" based on the concept of service users.

VII. Enterprise scale

Our R&D team has more than one hundred researchers and managers engaged in product research and development and production, and an innovation laboratory.

In 2013, the company built a new plant and expanded the office to more than 55,000 square meters, equipped with more than 5,000 square meters of purified GMP workshop and professional production base of detergent products, has introduced such processing equipment as vacuum emulsifier, large liquid washing pot, automatic labeling machine, automatic filling machine and automatic filling and sealing machine, automatic production line, etc.

Eight, corporate honors

Chairman Zeng Luosheng was honored as Xiamen entrepreneurial elite in the 40th anniversary of reform and opening up, and was also the executive vice president of Fujian Daily-use Chemicals Chamber of Commerce.

Executive Vice President of Fujian Daily-use Chemicals Chamber of Commerce

Director unit of the Cosmetic Professional Committee of Jiangxi Chamber of Commerce in Guangdong Province

In 2010, the company cooperated with CCTV and became the gold exhibition partner of CCTV network.

The company's Harding Baby brand won the 40th anniversary of reform and opening up Xiamen innovation brand

The company's Harding Baby brand won the China Pregnancy and Infant Children Most Popular Brand Award